It was a tough week for Instagram last week. Let’s take a look back:
On Monday, December 17th, Instagram posted on their blog that Instagram would be changing their terms of service as of January 16th, 2013. The new terms of service provided that each user accepts the new TOS by accessing Instagram and, once accessed, a user has no way to opt out of the new TOS. Under the Rights section, the user agreed:
• 2. Some of the Service is supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Service or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you.
• 3. You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.
The above emphasis language caused a public backlash that Instagram didn’t expect and wasn’t ready to handle. Users. including many high profile celebrities and politicians, immediately spoke out against the changes and deleted their accounts. The idea that Instagram was planning to, or at least reserving the right to, take users photos, user names and post them as endorsing different commercial products was not acceptable to the millions of Instagram users who had created communities on the photo sharing service and those users decided not to stay quiet.